January 24 1935, canned beer made its debut. The Gott-fried Krueger Brewing Company delivered 2,000 cans of Krueger’s Finest Beer and Krueger’s Cream Ale to Richmond, VA. The technology for canning beer existed long before it actually occurred. Some evidence of experimentation dates back to the late 1910’s. Prohibition (1919-1933) put those efforts on hold. Once Prohibition for beer was repealed in April of 1933, American Can Company renewed its efforts to entice brewers to can their product. The first fish to take the bait was not the biggest. In fact it was a moderately sized brewer in Newark, New Jersey, the Gottfried Kreuger Brewing Company. The first known production run was in late 1933. The trial run is believed to have been 2000 cans. The cans were never sold. The design was very similar to later Krueger cans but is distinguished by different wording on the can. The trial cans were labeled “Krueger’s Special Beer”. Later can designs changed to Krueger’s Finest Beer and later, Krueger Finest Beer. Read more

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