1.)      Serve the King:  Respecting its Place

2.)      Make Thirst First: Re-Establishing a Taste for Beer

3.)      The Health and Wealth of a Brewery Society;: Know the Trend

It’s Friday, Thank God, for the working people of Boston after two late nights of Red Sox Nation and a week of early morning work schedules.   Beer Etiquette is King to these jubilant creatures and Red Sox victories to establish the greatest weekend in Baseball this summer.   On this early Friday evening, the 4 star hotel where I am staying, just north of Boston is having a quite meeting with the wait staff tasting wine and learning about the evening meal and how wine will be the main focus for their guests as usual.   At the same time, a large group of young business men and women are gathered in the club drinking what seems like gallons of beer in huge 20oz glass buckets as thick as my brother-in-law’s bottle bottom glasses.

I looked to see if the wait staff and managers noticed these beer drinking professionals and what they plan to do next.   Eat or drink more beer?   Could the bartender convince these jubilant beer drinkers to join them for a quiet Bottle of wine in the restaurant or would he show the manager what they are missing? To be sure, He needs to quickly establish a local Beer Society with some free beer. In the eyes of typical restaurant management, we assume that the money spent on high priced bottles of wine is a source of income that far outweighs the impact of a single glass of gallon brew that is consumed and served in a rather bold but not always proper manner. Management needs to understand the power of a free beer and know that with each glass of beer is a wealth of expenditure potential and loyal taste relationship to Summer Thirst that can drive Business up and up.

The perception of wine drinkers as money generators in the restaurant business is a poor assumption. The power of Beer is captured in a glass and a hoppy local beer in the best in the world. No glass of wine can quench the thirst in such a way that beer is historically and culturally designed to do.    The Wisdom to Bartenders is to know that the power is in the taste of Beer and the Joy of another Red Sox Win.   Let’s introduce more bartenders to www.freebeerbuddy.com and give them freedom to pour a beer with a Power Swing.